Vail Williams

WORK EXAMPLES

Brand evolution

Long standing client Vail Williams asked us to help them move their brand into the 21st Century. Their existing visual identity was described by internal and external stakeholders as "a bit 80's" and they wanted us to bring it up to date whilst retaining the iconic VW logo.

Through the use of a new, fresh colour palette, increased use of white space and a suite of new templates and assets, we were able to help them achieve their aims, with fantastic feedback from stakeholders across all key audiences.