Highlights - Visual identity

Africa Group visual identity

Kent Stone, Benita Negre

"The goal of our Africa Group is to find existing Linklaters branding content, along with ideas from Epigram, that we could use for inspiration to create a visual identity for the Africa Group."

Our brief was to create a vibrant identity for a nation of colour. It needed to convey cultural influences in a contemporary way.

"You've exceeded my expectations!"

From a presentation call with Benita

Document Management System identity

Clare Anderson, Deirdre Carp

iManage is a new document management system that the firm has introduced to make the process more efficient. Our brief was to create a recognisable identity, including an 'icon', that would complement both the iManage and Linklaters identities.

We proposed two approaches and, with a slight revision, developed the chosen solution ahead of a rollout across the firm.

"Thanks so much Pippa, and to everyone for your help – it’s exciting that the programme now has an official identity!"

Deirdre Carp

Tech training online brand refresh

Maziar Jamnejad

The firm primarily use two online platforms for delivering tech training, 'Service Now' and 'Insite'. Both are related but work independently of one another. We were tasked with assessing the current look and feel, strengths and weaknesses, and developed a style guide to create greater cohesion between the two.